Carl Massarotto

How I got here

I completed a Food Technology degree from Massey University and spent several years working in industry working on quality management, food safety and product development. I moved to the Institute to develop prototype food products that demonstrated how new science knowledge could be translated into consumer friendly food products. As team leader for this R&D capability I became involved in leading project objectives, working closely with commercial companies, and negotiating project plans. This work history gave a huge amount of experience and knowledge that helped me transition into my job as Business Manager, where I help the scientists on all the important non-science business matters that need to be looked after.

Why I like working at Plant & Food Research

I get to work on a huge variety of projects from many different angles; liaising with customers; project management; negotiating and signing contracts; intellectual property capture and management; and having input into science strategy and direction. There’s never been a dull day.

My personal highlight working at Plant & Food Research

Helping to develop and launch a cholesterol lowering spread to market was a big highlight early on. This included working on the formulation, shelf life testing and going through to factory trials and the first full production runs. It’s great to see the product is still on the market in NZ and that it’s being exported to Australia now. More recently a highlight has been co-leading a delegation of NZ companies and research institutes to Tokyo to showcase the NZ functional foods industry over there. Everyone involved said the trip was worthwhile and there’s been lot of new export opportunities to follow up on.

My work has an impact on our industries by

Ensuring that the NZ industry is supported by PFR R&D as closely and as efficiently as possible.

What I love about my job is

Working with the great people at PFR, as well as getting to work at the cutting edge of food research in a role that is constantly challenging me and teaching me new things. I love the thought that I’m contributing to our great little country.

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