Globally, the wine industry produces 275 million hectolitres of wine from 7.3 million hectares of vineyard. Over the past 20 years, the New World wine sector has increased from just 3% of global wine exports in the late 1980s to more than 25% of the global market.
To maintain a premium in the market, the wine industry must deliver consistently high quality products with an increasing emphasis on environmental sustainability. New wine styles and flavours will allow companies to maintain their position with existing markets as well as to gain entry into emerging markets such as Asia.
New Zealand produces less than 1% of the world’s wine, but is recognised as the premier producer of Sauvignon blanc. Delivering a consistently high quality of wine with the novel flavours for which New Zealand has become known is key to the continued success of the industry. In addition, meeting the demands of the discerning consumer for sustainability – such as reduced use of pesticides and optimising the use of water resources – will allow New Zealand to maintain its premium position in the marketplace.